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January Luncheon: Operating in a Platform World

Posted on: December 16th, 2014

MichelleKillebrewAs social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.

Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce. Previously, she headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM’s new Smarter Commerce initiative, where her team was responsible for marketing B2B/commerce and enterprise marketing management solutions to meet the needs of the empowered customer. Michelle has over 14 years of high-tech marketing and holds a B.S. in Economics from Santa Clara University.

Tuesday, January 20th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Luncheon Pricing
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


November Luncheon: “Give Your Customers What They Want” featuring New York Times Best Selling Author Chris Guillebeau

Posted on: October 23rd, 2014

ChrisGuillebeauThe Reno-Tahoe Chapter of the American Marketing Association (AMA) presents Chris Guillebeau, New York Times best-selling author of The $100 Startup as the November luncheon speaker. Part of the AMA’s ongoing monthly luncheon series, this special speaker event is the official kick-off to Reno’s Startup week, culminating with Startup Weekend Reno on November 21 – 23.

Chris Guillebeau is the author of The Happiness of Pursuit, The $100 Startup, and other non-conformist, entrepreneurship books. During a lifetime of self-employment, he visited every country in the world (193 in total) before his 35th birthday. Every summer in Portland, Oregon he hosts the World Domination Summit, a gathering of creative, remarkable people.

At the Reno-Tahoe AMA luncheon, Guillebeau will discuss how to “put happiness in a box and sell it” by giving customers what they really want. Through case studies and the $100 Startup model, Guillebeau will offer event attendees six actionable steps to accelerate growth.

Tuesday, November 11th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Thursday,  November 6th

Luncheon Pricing
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Boost Your Marketing Career with an AMA Membership

Posted on: October 22nd, 2014

Reno-Tahoe AMAMembership through the AMA provides you with a huge advantage for staying on top of the latest trends in marketing that affect not only your day-to-day marketing plans, but your entire business strategy. Through online templates and toolkits, a variety of content produced by top marketing thinkers and academics, the AMA is truly the go-to source for marketing, knowledge, and education.

Take advantage of our current discount of $30 off professional membership for new, first time members. Join before November 11th—visit www.jointheama.com and use code “AMAFALL” at checkout and take advantage of these great offers:

1. Free Professional Executive Portrait Session. Get a free, $200-value professionally re-touched executive portrait on November 11th (courtesy of our sponsor Digiman Studio).

2. Waived Registration Fee. Save $30 off the cost of a professional annual membership, AND be entered into a drawing to win one of three iPad Airs.

3. Member Pricing. Save $70 each year on monthly luncheons, and another $50 on special events, including our annual Marketing Workshop; our ACE Awards event in June; and Mingle Bells, our annual co-hosted communications industry mixer). Also, receive free admission to our quarterly “Just Talk” networking events.

4. Member Discounts. Redeem such discounts as 30% savings on digital marketing courses through UNR’s Extended Studies program, or free admission to events like the RGJ’s Fantasies in Chocolate.

Want more great reasons to join the AMA?

5. Global Reach. Join 30,000 other worldwide members in 100+ countries who share an interest and passion for marketing.

6. Valuable Marketing Resources. Stay up-to-date through the AMA’s 100+ professional webcasts. Receive full access to ama.org’s many toolkits and templates. Receive a subscription to AMA’s monthly magazine, Marketing News, plus a scholarly journal of your choice.

7. Top Notch Events. Recent speakers have included authors like Mignon Fogarty and Kyle Lacy; directors of marketing and communications for organizations like IGT, the City of Reno, Tahoe North, and Tahoe South; agency owners like Matt Heinz of Heinz Marketing, Stephanie Kruse of KPS3, Abbi Whitaker of the Abbi Agency, Larry Devencenzi with the Biggest Little City Group, and Jarrod Lopiccolo of Noble Studios; community leaders like Mark Estee of Campo, mayorial candidate Hillary Schieve; academics like Dr. Bret Simmons and Dr. Peter Honebein of the University of Nevada, Reno, and more.

8. Connect With the Best and Brightest in Local Marketing. Connect with local AMA members including a dynamic group of students, marketing professionals, academics, agency personnel, and business owners from a wide variety of industries.

9. Career Growth. Membership provides full access to AMA’s premier jobs database. Use AMA’s resources for staying on top of trends, meeting new professional contacts, or become a Professional Certified Marketer (AMA PCM®). AMA’s PCM® program is the perfect way to showcase your expertise and set yourself apart.

10. Connect Regionally and Nationally with Other Marketers. Take advantage of significant member discounts at the regional and national level to attend AMA-sponsored conferences and training events including various workshops in San Francisco, Brand Manage Camp in Las Vegas, or the AMA’s Annual Marketing Conference held in New Orleans. The AMA sponsors 50+ in-person events annually: these conferences and training opportunities provide the volume and breadth of topics marketers need to stay current and competitive

To learn more about AMA membership, please visit www.jointheama.com today or reach out to our VP of

Membership, Jennifer Bracciotti at jennifer.bracciotti@gmail.com.


October Luncheon: Using Cultural Intelligence to Communicate Across Various Social Contexts

Posted on: September 24th, 2014

Kimberly ElliottThis month, the Reno-Tahoe Chapter of the American Marketing Association presents Kimberly Elliott as the luncheon speaker.

Cultural intelligence is described as the ability to communicate across various cultural contexts—including national, ethnic, organizational, generational, ideological, and much more. Everyone has a cultural quotient (CQ), an intelligence quotient (IQ), and an emotional quotient (EQ). CQ is used to explain why some people are better able to navigate across cultures than others. Like IQ, one’s cultural quotient can be measured and improved with a goal to amplify it. Why?

Marketers need confidence in their CQ in today’s market. If your clients have a website or a social media presence, they’re already global. Anyone can find them. Doing business around the world can seem a long way from doing business in Nevada, nonetheless marketing messaging needs to be created with the multiple cultural contexts in mind.

During this luncheon, you will find out why a range of companies, from “the richest man in hip hop” Sean Combs, to Fortune 500 companies, to mom-and-pop shops are including this type of training as mandatory for new hires. Kimberly will give you case studies, tips and five takeaways that you can use to be more aware about how CQ can help you, your business, and your customers operate more confidently, naturally and more effectively at home and abroad.

Kimberly Elliott is a certified international business protocol officer and holds an MBA with an emphasis on international business development and marketing. Working for the State of Nevada in Economic Development, she developed and supported programs to assist small businesses to expand their client base through export sales. She found that small businesses are nimble and responsive to global client needs, but sometimes the really great ideas got lost in translation. To help executives and their employees successfully navigate across cultures, Elliott launched Global Culture Navigators (www.globalculturenavigators.com).

Tuesday, October 21st
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  October 17th

Luncheon Pricing
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Using Innovative Citizen-Focused Communications Strategies to Enhance Community Outreach

Posted on: August 29th, 2014

Matt HeinzDeanna Gescheider, Director of Communications and Community Engagement at the City of Reno, uses her 25+ years of marketing experience she garnered in both the public and private sector to make the City of Reno’s communications and community outreach one of the most innovative and citizen-focused efforts in the nation.

The luncheon presentation will revolve around the integrated marketing approach to the City of Reno’s communications outreach, specifically the #ThinkReno campaign. The campaign was designed to provide a more convenient way for citizens to share ideas with the City. To date, hundreds have shared their ideas and made a difference in Reno.

Deanna leads a talented team in accomplishing proactive communications programs that help create awareness, and educate residents and visitors about City services, events, programs and initiatives. The Office of Communications and Community Engagement (OCCE) also supports other internal departments as an in-house full-service, collaborative communications agency.

Deanna was formerly the Regional Vice President of Sales and Marketing for JMA Ventures, LLC, a full service real estate investment firm with more than $500 million in existing projects, including holdings such as Alpine Meadows and Homewood Mountain Resorts. In conjunction with the team there, Deanna oversaw the re-branding of Alpine Meadows that led to one of the highest revenue-producing seasons in the history of the ski resort.

Prior to that, Deanna was the Executive Director of Marketing for seven years for the Reno-Sparks Convention & Visitors Authority. She and the team there developed and executed an extensive and successful re-branding campaign for Reno-Tahoe to redirect public perception from a gaming destination to an indoor and outdoor adventure Mecca: America’s Adventure Place.

Tuesday, September 16th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  September 12th

Luncheon Pricing
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Quarterly Networking Event @ The Reno Collective on 8/27

Posted on: August 22nd, 2014

August2014Mixer

Please join us next Wednesday, August 27th from 5:30 – 7:30 p.m. at the Reno Collective!

The Reno-Tahoe AMA hosts its quarterly networking mixer – JustTalk – on Wednesday, August 27th at the Reno Collective in downtown Reno. Sponsored by Battle Born Beer, the mixer is a great place for conversation, networking, and some good, old-fashioned, end-of-the-day relaxation.

Reno Collective is located at 100 N. Arlington, Suite 100, in downtown Reno. It’s Reno’s premier collaborative workspace for designers, creatives, technologists, entrepreneurs, freelancers, rocket scientists, and startups. If you haven’t visited the new space, now is your chance. In fact – our very own President-Elect, Rachel Kingham, a Reno Collective regular, will provide a tour of the space at 6:00 p.m.

Wednesday, August 27th
Reno Collective
100 N. Arlington St
Site Tour: 6:00 PM

Please click here to RSVP


How to find, influence and convert more business via the social web

Posted on: July 31st, 2014

Matt HeinzSuccessful social selling is a blend of art and science, creativity and discipline. But no matter what you’re selling, and to whom, a certain foundation of core strategies can get you off on the right track and accelerate your path to customer and revenue growth.

Matt Heinz, President and Founder of Matt Heinz Marketing, a Seattle-based marketing firm, will discuss how to use social media to strategically build deeper relationships with prospects and referral partners and find new prospects earlier in the buying process. This insightful presentation explains the importance of your online presence, how to pick the right channels to engage in, and maximize your Social ROI. What’s more, you’ll leave with tips to execute a plan that engages, builds trust and preference with your target audience.

Matt Heinz brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Matt lives in Kirkland, Washington with his wife, Beth, three children and a menagerie of animals (a dog, cat, and six chickens). You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, or check out his books (listed below) on Amazon.com.
Modern Marketing Field Guide
Successful Social Selling
Are You Selling Pants, Or Selling A Dream?
Move The Mouse & Make Millions!

Tuesday, August 19th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  August 15th

Luncheon Pricing
$25 AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Marketing World Class Endurance Events

Posted on: July 8th, 2014

Marketing World Class Endurance Events in the Reno-Tahoe Area.  Find Out From Our Panel of Experts How They Deliver the Best Events in the West.

Endurance Sports have gained a lot of notoriety and what a better place to host those events than the Reno-Tahoe area.  Our panel of experts will discuss how they strive to deliver excellence to their athletes and volunteers alike.

Our Panel:

Race 178

Eric Lerude, is the President of Race178, a Reno based race Production Company. Their signature event is the Reno-Tahoe Odyssey Relay Run Adventure (RTO). The 10th RTO occurred May 30-31, 2014 with a sold out field of nearly 3100 runners. The RTO is a 178 mile relay run around the Reno-Tahoe region. Many of the runners are locals, but the event also draws runners from across the U.S. Runners from about 30 states participated this year. Race178 produces other events in Reno including the Leprechaun Race, the Reno 10 Miler and the Journal Jog.

 

Big Blue Adventure

Todd Jackson is the President and Founder of Big Blue Adventure, LLC which produces the Tahoe Xterra, Donner Lake Triathlon and Tahoe Big Blue events. As the Executive Director of Big Blue Adventure and Seventh Wave Productions, Jackson focuses on producing participatory sporting events.

 

 

Bike Of The West

Curtis Fong is the Founder, CEO and Event Director of TGFT Productions, LLC/Bike the West and is one of the founding fathers of the Alta Alpina Cycling Club. Over the past 19 years, America’s Most Beautiful Bike Ride around Lake Tahoe has attracted 23,000 participants from 59 different cities in the US and has raised a total of $88 million for Leukemia and Lymphoma Research.

Tuesday, July 15th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  July 11th

Luncheon Pricing
$25 AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


2014 ACE Awards Ceremony

Posted on: June 10th, 2014

ama_file2

The ACE Awards is an annual event designed to acknowledge marketing excellence within our community. As part of the event, the AMA strives to identify all businesses in the Reno-Tahoe area that excel in their local marketing efforts, including small businesses, agencies, non-profits and corporate operations.

For the past 2 years, the AMA has been dedicated to make the ACE Awards fair and open to businesses of all industries and sizes. As such, we asked the community to help us in crowdsourcing outstanding examples of marketing, rather than calling for submission eligibility at a price.

acegirl

The AMA’s mission is to serve as the local source for connecting, informing and advancing individuals within the marketing profession, and our local Reno-Tahoe AMA membership represents a wide variety of industries ranging from education, tourism and gaming to real estate, non-profits and healthcare.Now that the nomination & judging processes have ended, we want to announce and celebrate our winners! Please join us on Thursday, June 26th at Ace’s Ballpark to celebrate and honor our outstanding 2014 winners!

Event Details:

Thursday, June 26th
Aces Ballpark – Freight House District
Doors Open: 5:30 pm
Award Presentation: 6:30pm
* Ticket includes two drink tickets and dinner

RSVP by 12pm, Tuesday, June 24th

rsvp_green

Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.

Awesome Raffle Prizes Include:

  • Burger Me gift basket and $50 gift card
  • 4 tickets to CanFest
  • 2 tickets to Dance Inferno at the Eldorado
  • Sledding party for 10 at Granlibakken Resort
  • $100 gift card to Legends
  • 4 tickets to the Nevada Museum of Art
  • 4 tickets to Reno Aces
  • $25 gift certificate to Rubicon Pizza
  • $25 gift certificate and swag bag from Squeeze In
  • Gift basket and $50 gift card from Whispering Vine

 

AceAwardLogos

Walk down memory lane:


How People, Processes, and Power have created the New Traditional in Marketing

Posted on: May 6th, 2014

Stephanie Kruse

Please join us for our May monthly luncheon featuring Stephanie Kruse, Principal and Chief Strategist of the Reno-based strategic communications firm KPS3.

With over 30 years of marketing, public relations, and advertising management experience, Stephanie will discuss what’s changing in the marketing and communications professions, and more importantly, what’s ahead. Specifically, she will talk about the “the new traditional”: how people, processes, and power are changing the way we look at marketing and communications.

Don’t miss this opportunity to hear from one of the best in the field and learn how people, processes, and power are disrupting the status quo.

About Our Speaker:
(Source: http://kps3.com/company/crew/stephanie-kruse)

Stephanie Kruse opened her firm in June 1991 and is the lead communication and marketing strategist and account planner for all of KPS3’s clients. She received her MBA in marketing and organizational strategy from the University of Nevada, Reno, in 1991 and also has a B.A. in journalism/theater and is a retired registered nurse. She brings more than 30 years of marketing, public relations and advertising management experience to her clients. Stephanie’s educational and career experience in marketing, research, strategy and planning, group strategic planning processes and market positioning theory allows her to provide a full range of marketing advice and counsel.

Her work within the field of public relations is extensive and includes the following clients: Nevada Safety Consultation and Training Section, Washoe County District Health, Regional Transportation Commission, Cox Health, REMSA and Care Flight, Saint Mary’s Health Network, Sierra Regional Spine Institute, Northern Nevada Tobacco Coalition, Renown Health, Reno Heart Physicians, Access to Healthcare Network, University of Nevada, Reno, Moana Nursery, Dermody Properties, Red Rock Rendezvous, Reno-Tahoe Blues Fest, and more.

Tuesday, May 20th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  May 16th

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


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