May Luncheon: How Big Data, Software & Algorithms Are Changing Marketing. What You Can Expect as a Marketer in 2015Posted on: April 28th, 2015
The Reno-Tahoe American Marketing Association is pleased to present Rex Briggs, Founder and CEO of Marketing Evolution, as it’s May educational luncheon speaker who will present on the topic of what you can expect as a marketer in 2015 and specifically, “How Big Data, Software & Algorithms Are Changing Marketing.”
Briggs is an expert in unlocking marketing ROI profits through measurement. He is credited with pioneering many digital measurement techniques, including post-click analysis, attribution modeling, online advertising effectiveness, Cross Media Measurement and Social Media effectiveness. His ROI work is referenced in over 100 marketing books, and his own books, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (2006) and SIRFs-Up: The Story of How “Spend To Impact Response Functions” (SIRFs), Algorithms and Software Are Changing The Face of Marketing (2012), have been required reading at top business schools including Wharton and Harvard.
About Marketing Evolution
Marketing Evolution is recognized by INC magazine as the fastest growing marketing ROI firm in America. With a staff of over 100, Marketing Evolution implements marketing ROI planning and measurement in over 20 countries – with more added every day. The company’s impressive growth is driven entirely by a proven track record of delivering improved ROI to its clients. Clients include such companies as Best Buy, Colgate, Dove, Ford, Frito Lay, Honda, McDonald’s, Pepsi, Visa, and more. Learn more about Briggs’ company website at www.marketingevolution.com.
Tuesday, May 19th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM
RSVP by 12pm, Thursday, May 14th
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.