Deanna Gescheider, Director of Communications and Community Engagement at the City of Reno, uses her 25+ years of marketing experience she garnered in both the public and private sector to make the City of Reno’s communications and community outreach one of the most innovative and citizen-focused efforts in the nation.
The luncheon presentation will revolve around the integrated marketing approach to the City of Reno’s communications outreach, specifically the #ThinkReno campaign. The campaign was designed to provide a more convenient way for citizens to share ideas with the City. To date, hundreds have shared their ideas and made a difference in Reno.
Deanna leads a talented team in accomplishing proactive communications programs that help create awareness, and educate residents and visitors about City services, events, programs and initiatives. The Office of Communications and Community Engagement (OCCE) also supports other internal departments as an in-house full-service, collaborative communications agency.
Deanna was formerly the Regional Vice President of Sales and Marketing for JMA Ventures, LLC, a full service real estate investment firm with more than $500 million in existing projects, including holdings such as Alpine Meadows and Homewood Mountain Resorts. In conjunction with the team there, Deanna oversaw the re-branding of Alpine Meadows that led to one of the highest revenue-producing seasons in the history of the ski resort.
Prior to that, Deanna was the Executive Director of Marketing for seven years for the Reno-Sparks Convention & Visitors Authority. She and the team there developed and executed an extensive and successful re-branding campaign for Reno-Tahoe to redirect public perception from a gaming destination to an indoor and outdoor adventure Mecca: America’s Adventure Place.
Tuesday, September 16th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM
RSVP by 12pm, Friday, September 12th
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.