This month, the Reno-Tahoe Chapter of the American Marketing Association presents Kimberly Elliott as the luncheon speaker.
Cultural intelligence is described as the ability to communicate across various cultural contexts—including national, ethnic, organizational, generational, ideological, and much more. Everyone has a cultural quotient (CQ), an intelligence quotient (IQ), and an emotional quotient (EQ). CQ is used to explain why some people are better able to navigate across cultures than others. Like IQ, one’s cultural quotient can be measured and improved with a goal to amplify it. Why?
Marketers need confidence in their CQ in today’s market. If your clients have a website or a social media presence, they’re already global. Anyone can find them. Doing business around the world can seem a long way from doing business in Nevada, nonetheless marketing messaging needs to be created with the multiple cultural contexts in mind.
During this luncheon, you will find out why a range of companies, from “the richest man in hip hop” Sean Combs, to Fortune 500 companies, to mom-and-pop shops are including this type of training as mandatory for new hires. Kimberly will give you case studies, tips and five takeaways that you can use to be more aware about how CQ can help you, your business, and your customers operate more confidently, naturally and more effectively at home and abroad.
Kimberly Elliott is a certified international business protocol officer and holds an MBA with an emphasis on international business development and marketing. Working for the State of Nevada in Economic Development, she developed and supported programs to assist small businesses to expand their client base through export sales. She found that small businesses are nimble and responsive to global client needs, but sometimes the really great ideas got lost in translation. To help executives and their employees successfully navigate across cultures, Elliott launched Global Culture Navigators (www.globalculturenavigators.com).
Tuesday, October 21st
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM
RSVP by 12pm, Friday, October 17th
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.