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Using Innovative Citizen-Focused Communications Strategies to Enhance Community Outreach

Posted on: August 29th, 2014

Matt HeinzDeanna Gescheider, Director of Communications and Community Engagement at the City of Reno, uses her 25+ years of marketing experience she garnered in both the public and private sector to make the City of Reno’s communications and community outreach one of the most innovative and citizen-focused efforts in the nation.

The luncheon presentation will revolve around the integrated marketing approach to the City of Reno’s communications outreach, specifically the #ThinkReno campaign. The campaign was designed to provide a more convenient way for citizens to share ideas with the City. To date, hundreds have shared their ideas and made a difference in Reno.

Deanna leads a talented team in accomplishing proactive communications programs that help create awareness, and educate residents and visitors about City services, events, programs and initiatives. The Office of Communications and Community Engagement (OCCE) also supports other internal departments as an in-house full-service, collaborative communications agency.

Deanna was formerly the Regional Vice President of Sales and Marketing for JMA Ventures, LLC, a full service real estate investment firm with more than $500 million in existing projects, including holdings such as Alpine Meadows and Homewood Mountain Resorts. In conjunction with the team there, Deanna oversaw the re-branding of Alpine Meadows that led to one of the highest revenue-producing seasons in the history of the ski resort.

Prior to that, Deanna was the Executive Director of Marketing for seven years for the Reno-Sparks Convention & Visitors Authority. She and the team there developed and executed an extensive and successful re-branding campaign for Reno-Tahoe to redirect public perception from a gaming destination to an indoor and outdoor adventure Mecca: America’s Adventure Place.

Tuesday, September 16th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  September 12th

Luncheon Pricing
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Quarterly Networking Event @ The Reno Collective on 8/27

Posted on: August 22nd, 2014

August2014Mixer

Please join us next Wednesday, August 27th from 5:30 – 7:30 p.m. at the Reno Collective!

The Reno-Tahoe AMA hosts its quarterly networking mixer – JustTalk – on Wednesday, August 27th at the Reno Collective in downtown Reno. Sponsored by Battle Born Beer, the mixer is a great place for conversation, networking, and some good, old-fashioned, end-of-the-day relaxation.

Reno Collective is located at 100 N. Arlington, Suite 100, in downtown Reno. It’s Reno’s premier collaborative workspace for designers, creatives, technologists, entrepreneurs, freelancers, rocket scientists, and startups. If you haven’t visited the new space, now is your chance. In fact – our very own President-Elect, Rachel Kingham, a Reno Collective regular, will provide a tour of the space at 6:00 p.m.

Wednesday, August 27th
Reno Collective
100 N. Arlington St
Site Tour: 6:00 PM

Please click here to RSVP


How to find, influence and convert more business via the social web

Posted on: July 31st, 2014

Matt HeinzSuccessful social selling is a blend of art and science, creativity and discipline. But no matter what you’re selling, and to whom, a certain foundation of core strategies can get you off on the right track and accelerate your path to customer and revenue growth.

Matt Heinz, President and Founder of Matt Heinz Marketing, a Seattle-based marketing firm, will discuss how to use social media to strategically build deeper relationships with prospects and referral partners and find new prospects earlier in the buying process. This insightful presentation explains the importance of your online presence, how to pick the right channels to engage in, and maximize your Social ROI. What’s more, you’ll leave with tips to execute a plan that engages, builds trust and preference with your target audience.

Matt Heinz brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Matt lives in Kirkland, Washington with his wife, Beth, three children and a menagerie of animals (a dog, cat, and six chickens). You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, or check out his books (listed below) on Amazon.com.
Modern Marketing Field Guide
Successful Social Selling
Are You Selling Pants, Or Selling A Dream?
Move The Mouse & Make Millions!

Tuesday, August 19th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  August 15th

Luncheon Pricing
$25 AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Marketing World Class Endurance Events

Posted on: July 8th, 2014

Marketing World Class Endurance Events in the Reno-Tahoe Area.  Find Out From Our Panel of Experts How They Deliver the Best Events in the West.

Endurance Sports have gained a lot of notoriety and what a better place to host those events than the Reno-Tahoe area.  Our panel of experts will discuss how they strive to deliver excellence to their athletes and volunteers alike.

Our Panel:

Race 178

Eric Lerude, is the President of Race178, a Reno based race Production Company. Their signature event is the Reno-Tahoe Odyssey Relay Run Adventure (RTO). The 10th RTO occurred May 30-31, 2014 with a sold out field of nearly 3100 runners. The RTO is a 178 mile relay run around the Reno-Tahoe region. Many of the runners are locals, but the event also draws runners from across the U.S. Runners from about 30 states participated this year. Race178 produces other events in Reno including the Leprechaun Race, the Reno 10 Miler and the Journal Jog.

 

Big Blue Adventure

Todd Jackson is the President and Founder of Big Blue Adventure, LLC which produces the Tahoe Xterra, Donner Lake Triathlon and Tahoe Big Blue events. As the Executive Director of Big Blue Adventure and Seventh Wave Productions, Jackson focuses on producing participatory sporting events.

 

 

Bike Of The West

Curtis Fong is the Founder, CEO and Event Director of TGFT Productions, LLC/Bike the West and is one of the founding fathers of the Alta Alpina Cycling Club. Over the past 19 years, America’s Most Beautiful Bike Ride around Lake Tahoe has attracted 23,000 participants from 59 different cities in the US and has raised a total of $88 million for Leukemia and Lymphoma Research.

Tuesday, July 15th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  July 11th

Luncheon Pricing
$25 AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


2014 ACE Awards Ceremony

Posted on: June 10th, 2014

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The ACE Awards is an annual event designed to acknowledge marketing excellence within our community. As part of the event, the AMA strives to identify all businesses in the Reno-Tahoe area that excel in their local marketing efforts, including small businesses, agencies, non-profits and corporate operations.

For the past 2 years, the AMA has been dedicated to make the ACE Awards fair and open to businesses of all industries and sizes. As such, we asked the community to help us in crowdsourcing outstanding examples of marketing, rather than calling for submission eligibility at a price.

acegirl

The AMA’s mission is to serve as the local source for connecting, informing and advancing individuals within the marketing profession, and our local Reno-Tahoe AMA membership represents a wide variety of industries ranging from education, tourism and gaming to real estate, non-profits and healthcare.Now that the nomination & judging processes have ended, we want to announce and celebrate our winners! Please join us on Thursday, June 26th at Ace’s Ballpark to celebrate and honor our outstanding 2014 winners!

Event Details:

Thursday, June 26th
Aces Ballpark – Freight House District
Doors Open: 5:30 pm
Award Presentation: 6:30pm
* Ticket includes two drink tickets and dinner

RSVP by 12pm, Tuesday, June 24th

rsvp_green

Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.

Awesome Raffle Prizes Include:

  • Burger Me gift basket and $50 gift card
  • 4 tickets to CanFest
  • 2 tickets to Dance Inferno at the Eldorado
  • Sledding party for 10 at Granlibakken Resort
  • $100 gift card to Legends
  • 4 tickets to the Nevada Museum of Art
  • 4 tickets to Reno Aces
  • $25 gift certificate to Rubicon Pizza
  • $25 gift certificate and swag bag from Squeeze In
  • Gift basket and $50 gift card from Whispering Vine

 

AceAwardLogos

Walk down memory lane:


How People, Processes, and Power have created the New Traditional in Marketing

Posted on: May 6th, 2014

Stephanie Kruse

Please join us for our May monthly luncheon featuring Stephanie Kruse, Principal and Chief Strategist of the Reno-based strategic communications firm KPS3.

With over 30 years of marketing, public relations, and advertising management experience, Stephanie will discuss what’s changing in the marketing and communications professions, and more importantly, what’s ahead. Specifically, she will talk about the “the new traditional”: how people, processes, and power are changing the way we look at marketing and communications.

Don’t miss this opportunity to hear from one of the best in the field and learn how people, processes, and power are disrupting the status quo.

About Our Speaker:
(Source: http://kps3.com/company/crew/stephanie-kruse)

Stephanie Kruse opened her firm in June 1991 and is the lead communication and marketing strategist and account planner for all of KPS3’s clients. She received her MBA in marketing and organizational strategy from the University of Nevada, Reno, in 1991 and also has a B.A. in journalism/theater and is a retired registered nurse. She brings more than 30 years of marketing, public relations and advertising management experience to her clients. Stephanie’s educational and career experience in marketing, research, strategy and planning, group strategic planning processes and market positioning theory allows her to provide a full range of marketing advice and counsel.

Her work within the field of public relations is extensive and includes the following clients: Nevada Safety Consultation and Training Section, Washoe County District Health, Regional Transportation Commission, Cox Health, REMSA and Care Flight, Saint Mary’s Health Network, Sierra Regional Spine Institute, Northern Nevada Tobacco Coalition, Renown Health, Reno Heart Physicians, Access to Healthcare Network, University of Nevada, Reno, Moana Nursery, Dermody Properties, Red Rock Rendezvous, Reno-Tahoe Blues Fest, and more.

Tuesday, May 20th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  May 16th

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Come see the makeover UNR tossed to Mary Kay

Posted on: May 6th, 2014

Mary Key IMC Competition

The University of Nevada’s Reynolds School of Journalism is a perennial powerhouse at the National Student Advertising Competition and this year, despite finishing as runner-up to UC Berkeley, was no different. See the campaign they and their cohorts at the College of Business presented to Mary Kay Cosmetics for raising brand awareness in the 18-25 year old market. Join your peers for this enlightening lunch and the premier of this team’s suggestions for keeping Mary Kay in the pink.

As a collective lunch between AAF/PRSA/AMA, space is limited.
Please RSVP soon to guarantee your space at this event.

Tuesday, May 13th
Peppermill Resort Hotel, Naples Room #3-5
2707 South Virginia Street
Networking: 11:30 AM
Lunch: Noon to 1PM

SIGN UP IS NOW CLOSED

RSVP by 12pm, Friday,  May 9th

Luncheon Pricing
$25  AAF/AD2/PRSA/AMA members
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Grammar Girl

Posted on: April 1st, 2014

Mignon Fogarty

Who knew grammar could be so fun? Mignon Fogarty, aka Grammar Girl, and her 225K followers did. Join us at our AMA luncheon on April 15th to learn why.

During this session, Fogarty will walk you through her journey as she created a niche for herself while simultaneously making grammar geek-chic.

She will discuss her trials and tribulations that ultimately gained her success and the launch of her multi-award winning podcast, her ever-growing social media following (225K + followers on both Twitter and Facebook), and spot on the New York Times bestseller list.

Her talk is sure to inspire you to own your space in whatever you choose to do.

Our Speaker

Mignon Fogarty is the founder of Quick and Dirty Tips and the creator of the Grammar Girl website (one of Writer’s Digest’s 101 Best Websites for Writers in 2011, 2012, and 2013) and the Grammar Girl podcast (Best Education Podcast in the 2012 and 2013 Podcast Awards). Mignon is also the author of six books, including the New York Times best-seller Grammar Girl’s Quick and Dirty Tips for Better Writing.

Tuesday, April 15th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  April 11

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


2014 AMA Marketing Workshop

Posted on: March 12th, 2014

marketing

Workshop Overview

We believe in spreading knowledge, helping our community, and inspiring business to grow. We understand that marketing can be a challenge but we want to make it easier for you. During this workshop, you will learn from some of the brightest minds in the industry with creative marketing tricks and techniques to grow your business.

This year’s mar·ket·ing workshop will be held Thursday, April 10th from 2pm to 6:30pm. This conference is geared for marketers and small business owners to expand their marketing knowledge and find innovative ways to grow their presence.

Whether you’re just getting started, or are a seasoned marketing professional, there is a session for you. We will be offering two simultaneous marketing tracks will be available for you to choose from. After the workshop, we will be hosting a mixer to network with local business owners, UNR students, and other marketing enthusiasts. Additional proceeds to help the UNR Collegiate AMA chapter.

Thursday, April 10th

University of Nevada
Joe Crowley Student Union
Registration: 2 PM
Cocktail Hour: 6:30pm
* RSVP by 12pm, Wednesday, April 9th

$35 – AMA Members with RSVP
$48 – Non-Members with RSVP
$20 – Students with RSVP
$50 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)

Theory Track

Application Track


Times
Course Agenda
 2:00-2:55
  • Check-in & Networking Hour
 2:55-3:35
  • What is Personal Branding
    Vanessa Vancour, UNR
  • Developing Your Personal Brand
    Dr. Bret Simmons, UNR
 3:45-4:25
  • The Power of Web Analytics
    Colin Loretz, Reno Collective
  • Big Data & Trends
    Jarrod Lopiccolo, Noble Studios
 4:35-5:15
  • How to Build a Grassroots Movement
    Kristin Stith, Dolan Auto Group and Paul Klein, The City of Reno
  • Nurturing a Community
    Zach Cage, Reno Rebuild Project
 5:25-6:05
  • Content Marketing for Small Business
    Dave Polivy, Tahoe Mountain Sports
  • Delivering Expertise through Content
    Abbi Whitaker, The Abbi Agency
 6:30pm-
  • Post Party & AMA Ignite
    Network with local marketers, small businesses, and students hosted by www.ignitereno.com/‎ at Sierra Tap House
 

 Get to know our speakers!

zachcage
  • Zach Cage
    Reno Rebuild Project
    Zach Cage is a Corporate Finance Professional with Treasury experience in the areas of: Credit Risk Management, AR Management, Foreign Exchange, M&A, Operations and special projects. My focus is global in scope, with emphasis on Latin America. Zach is also one of the 3 founders of the Reno Rebuild Project.
 jarrodlopiccolo
  • Jarrod Lopiccolo
    Noble Studios
    Jarrod has grown Noble Studios from a single laptop computer onto Inc. magazine’s list of the fastest-growing private companies in America with a client roster of global brands – Autodesk, Wildfire by Google, Verizon, HTC, Hotwire, Ford, and Cisco. As an award-winning entrepreneur and technologist, Jarrod likes to surround himself by entrepreneurs who share his passion for technology and business. This vision has allowed Noble Studios to grow at a 50 percent annual clip and continue to operate without a single investor.
 colinloretz
  • Colin Loretz
    Reno Collective
    Founder of @Cloudsnap and Reno Collective. Community builder, designer, hacker & TechStars Cloud alum. I fight for the users.
 davepolivy
  • Dave Polivy
    Tahoe Mountain Sports
    Dad of Adina and overall fun lover, Dave Polivy, business owner of Tahoe Mountain Sports and sits on the North Tahoe Business Association Board of Directors.
 brettsimmons
  • Dr. Bret Simmons
    University of Nevada, Reno
    Bret Simmons‘ purpose in life is to change your mind about the value of partnering with others to build healthy, responsible organizations where everyone can thrive. He speaks and trains passionately about leadership, followership, and social media for business. Specialties: Leadership, management, courageous followership, positive organizational behavior, personal branding, social business, social media marketing.
 kristinpaul
  • Kristen Stith & Paul Klein
    Dolan Auto Group & The City of Reno
    Kristin Stith manages Community Relations for Dolan Auto Group and is a full-time MBA student at the University of Nevada. She is a southern California transplant who has developed a passion for the Reno-local initiative. Kristin is one of a couple dozen volunteers who have come together to create what is being called the “Biggest Little City Movement.” This is a grassroots movement which was started in an effort to change the internal and external conversation about Reno, NV. She is a member of the Reno-Tahoe American Marketing Association and is a local blogger.
  • Paul Klein is an award-winning creative director who specializes in storytelling advertising, campaign design, and public relations. After 10 years of working with brands such as Allstate, Lexus, Nikki Beach, and Yamaha, Paul left the agency side of the advertising industry and now steers the creative and brand positioning for the City of Reno through the Office of Communications and Community Engagement. Paul has won thirty-one ADDY awards, including a Best of Show ADDY award, and two Jim Fish National Advertising Awards for public service. Paul was named a Twenty Under 40 Young Professional award recipient and honored as the Outstanding Young Alumnus of the University of Nevada in 2010.
 vanessavancour
  • Vanessa Vancour
    University of Nevada, Reno
    Vanessa Vancour is a former TV personality with a passion for storytelling. She loves to dream with her clients and develop integrated marketing plans to strategically share their brand message. Certified in Google Analytics and a digital marketing instructor, Vanessa teaches an advanced social media course at the University of Nevada, Reno. In her class, students learn how to develop social media strategies, evaluate and leverage Web analytics to effectively engage target audiences, and how to optimize social sites for search. A huge lover of Reno!
 abbiwhitaker
  • Abbi Whitaker
    The Abbi Agency
    Abbi is the heart, soul and creative engine that drives The Abbi Agency. A veteran of international media campaigns for some of the nation’s largest real estate, tourism and business-to-business companies (including Intrawest, Mammoth Mountain, Squaw Valley USA, Trump International and Fast Wrap USA), Abbi innately understands what drives media coverage. She’s launched national franchise campaigns, turned technology start-ups into industry heavyweights and sold luxury real estate and tourist destinations across the globe.
Thank you to our sponsors:
renoama cpc

Reno Food Movement

Posted on: March 10th, 2014

Mark EsteeThis luncheon we happily welcome Mark Estee, who will discuss how he turned the idea of a “whole hog” restaurant into a community spotlight. He will share how he built genuine relationships in the community, that led to a larger food movement in Reno. He will discuss the lessons he learned about connecting with your customers first hand, in better and worse, and his creative marketing that made him a Reno staple and a national contender.

Mark Estee is driven by a love for authentic ingredients that create true connections between land, farmer, food and diner. He is the current chef/owner of Campo Reno, owner of Burger Me, and the former owner of Moody’s Bistro and Lounge in Truckee. Estee emphasizes passion, energy and learning in all he does. He focuses on sharing his restaurant’s success with the community at large, working with local causes and regularly sharing his business ideas with Reno business owners. Communications through innovative social media practices at his Reno restaurant have drawn rave reviews.

Tuesday, March 18th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday, March 14th

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


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