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2015 Marketing Workshop

Posted on: February 21st, 2015

marketing

Workshop Overview

We believe in spreading knowledge, helping our community, and inspiring business to grow. We understand that marketing can be a challenge but we want to make it easier for you. During this workshop, you will learn from some of the brightest minds in the industry with creative marketing tricks and techniques to grow your business.

This year’s mar·ket·ing workshop will be held Thursday, March 26th from 2pm to 6:30pm. This conference is geared for marketers and small business owners to expand their marketing knowledge and find innovative ways to grow their presence.

Whether you’re just getting started, or are a seasoned marketing professional, there is a session for you. We will be offering two simultaneous marketing tracks will be available for you to choose from. After the workshop, we will be hosting a mixer to network with local business owners, UNR students, and other marketing enthusiasts. Additional proceeds to help the UNR Collegiate AMA chapter.

Thursday, March 26th

University of Nevada
Joe Crowley Student Union
Registration: 2 PM
Cocktail Hour: 6:30pm
* RSVP by 12pm, Wednesday, March 25th

$35 – AMA Members with RSVP
$48 – Non-Members with RSVP
$80 – 2 Ticket Combo with RSVP
$20 – Students with RSVP
$50 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)

 Get to know our speakers!

rebecca-allured1
  • Rebecca Allured
    Marketing & Communications Manager
    Big Brothers, Big Sisters

Rebecca, a graduate of the Reynolds School of Journalism, has been working with nonprofit organizations for the majority of her career. She has seen both sides of the spectrum – working at the agency of record for nonprofit clients like the Great Reno Balloon Race and Truckee Meadows Water Authority and now serving as a one-woman marketing department for the local chapter of a national nonprofit, Big Brothers Big Sisters of Northern Nevada. She is no stranger to stretching limited marketing dollars, and is accustomed to doing a lot with a little.

 todd-felts1
  • Emily Deane
    Marketing Manager
    bigtruck brand

bigtruck brand is a fun first tribe seeking fun and adventure in everything they do.  As marketing manager of the brand, Emily manages brand standards, brand development and product line management. With degrees in both Graphic Design and Marking, Emily is able to have a design-centric approach towards marketing and product development. Her combination of interests in design and marketing has created a passion for focusing on brand identity. As a growing brand, bigtruck strives to promote a fun first lifestyle and inspire others to pursue their passion in whatever that may be.

 todd-felts1
  • Todd Felts
    Associate Professor
    Strategic Communication School of Journalism, UNR

Dr. Todd Felts is an Assistant Professor of Strategic Communications, the former Director of the interactive journalism graduate program at the Reynolds School of Journalism at the University of Nevada, Reno, and is a fellow of the Scripps-Howard Leadership Academy.  In 2014, Felts received the University’s Honors Distinguished Faculty Award and in previous years was awarded the Nevada Semenza Christian Award for Excellence in Teaching and appointed the Senior Scholar Mentor, his school’s highest honor.

In addition to teaching, Felts consults with businesses across the United States on building traditional and online public relations and advertising.

 galen-gifford1
  • Wendy Hummer
    CEO
    EXL Media

Wendy started out as a broadcast buyer at McCann Erikson in San Francisco in 1988. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy is not only an expert in buying all media types; she is also the company strategist and analytics expert. She has spoken at several conferences including CalTIA Conference (2009) and IAAPA (2011).  She is a connoisseur of outdoor advertising in Northern California, and is passionate about creating a well-rounded intergrated media mix for every single client.

 ashley-jennings1
  • Ashley Jennings
    Founder & Board Member
    GirlMade

Ashley’s eye for design, her innate ability to understand people, and her experience in running web startups makes her a natural managing director. Having had sales experience while working at the Seattle Times, she has translated those skills into the role of head recruiter of teams, mentors, and partners at Girlmade. As a super-connector she sees the big picture that people don’t often see. While researching she can intuitively connect dots that help her teams to think bigger about the problems they are solving. She has an uncanny ability to come up with ideas that few would even think of, and the passion and grit to follow through on those ideas. Her goal is to help startups reach their full potential using sound UX design, SEO, social media, and other inbound marketing tools.

 lora-shepard1
  • Lorna Shepard
    Strategic Planning Director
    Noble Studios

Lorna is a forward-thinking executive leader and seasoned entrepreneur. She has a strong reputation for identifying and solving complex business issues and understanding the mindset of consumers. Lorna has developed personas and conducted user experience research throughout her career for large national brands like Clorox, Oscar Mayer and Sears. Previously, Lorna owned and operated Red Dog Consulting, a boutique strategic planning firm, where she specialized in brand discovery, market research, and strategic planning. She began her foundation in advertising with Ogilvy & Mather in Chicago, and then joined J. Walter Thompson (JWT) Chicago before moving to San Francisco to work for Foote, Cone & Belding.

 jill-stockton1
  • Jill Stockton
    Communication Specialist
    School of Journalism, UNR

Jill is an experienced public relations professional with more than a decade of diverse experience. Currently she is serving as the Communications Specialist for the University of Nevada, Reno’s Reynolds School of Journalism. She has also worked as a Communications Director for the University of Nevada, Reno, a Communications Manager for the Reno-Sparks Convention and Visitors Authority, and a Senior Account Executive for The Ferraro Group, a public relations and public affairs agency with offices in Reno, Las Vegas, Carson City and Phoenix.

Jill sits on the Board of Directors for the Tahoe-based non-profit High Fives Foundation, is a member of the Holland Project advisory board, and the American Marketing Association advisory board. She’s also a past President of the Sierra Nevada Chapter of PRSA.

roy-tuscany1
  • Roy Tuscany
    Co-Founder | Executive Director
    High-Fives Foundation

After graduating from the University of Vermont with a degree in Mechanical Engineering, Roy headed out west to pursue the dream of being a professional free-skier. In 2006, Roy suffered a life-altering injury that left him paralyzed from the waist down and was the catalyst to the creation of High Fives. Roy turned the financial and community support of his own recovery into a ‘pay-it-forward’ adventure with the creation of High Fives Non-Profit Foundation. He lives in Truckee, California with his wife, Michelle, and enjoys all things that keep him active.

 

February Luncheon: The Future of Social Media with Mark Schaefer

Posted on: January 29th, 2015

MichelleKillebrewMark Schaefer is one of the top marketing bloggers in the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books, including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association.

His latest book is called Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of Schaefer Marketing Solutions. Some of his clients include IBM, AT&T, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

In a world where marketing platforms seem to be shifting daily, it might seem impossible to predict where the future of social media is going, but Mark Schaefer has a pretty good idea. In this acclaimed, entertaining, and unforgettable speech, Schaefer will discuss:

  • The three digital marketing revolutions and the fourth that will begin in the next two years
  • The very real business challenges presented by information density
  • Critical strategies to cut through the Internet noise to become the consumer’s signal
  • The role of advanced filters, cognitive computing, and wearable technology in a future marketing mix
  • The one “killer app” for digital marketing, sales and service for the next five years

The Future of Social Media was named one of the Top 10 events of SXSW and has received acclaim from audiences around the world.

Sundance Books and Music will also be at the luncheon for those who would like to purchase copies of Mark’s latest books.

This event has been made possible courtesy of such local sponsors as The Abbi Agency, the Peppermill Resort Spa Casino, and Squaw Valley-Alpine Meadows.

Tuesday, February 17th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  February 13th

Luncheon Pricing
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


January Luncheon: Operating in a Platform World

Posted on: December 16th, 2014

MichelleKillebrewLearn how to deliver a superior brand experience with IBM’s Michelle Killebrew at our monthly educational luncheon on Thursday, January 22nd. Recently, Killebrew was ranked among the “Top 25 Women Who Rock Social Media of 2014.” And on January 23rd, she will also be giving a talk at TEDxUniversityofNevada’s sold out event.

As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.

Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce.

Previously, she headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM’s new Smarter Commerce initiative, where her team was responsible for marketing B2B/commerce and enterprise marketing management solutions to meet the needs of the empowered customer. Michelle has over 14 years of high-tech marketing and holds a B.S. in Economics from Santa Clara University.

Thursday, January 22nd
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  January 16th

Luncheon Pricing
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


November Luncheon: “Give Your Customers What They Want” featuring New York Times Best Selling Author Chris Guillebeau

Posted on: October 23rd, 2014

ChrisGuillebeauThe Reno-Tahoe Chapter of the American Marketing Association (AMA) presents Chris Guillebeau, New York Times best-selling author of The $100 Startup as the November luncheon speaker. Part of the AMA’s ongoing monthly luncheon series, this special speaker event is the official kick-off to Reno’s Startup week, culminating with Startup Weekend Reno on November 21 – 23.

Chris Guillebeau is the author of The Happiness of Pursuit, The $100 Startup, and other non-conformist, entrepreneurship books. During a lifetime of self-employment, he visited every country in the world (193 in total) before his 35th birthday. Every summer in Portland, Oregon he hosts the World Domination Summit, a gathering of creative, remarkable people.

At the Reno-Tahoe AMA luncheon, Guillebeau will discuss how to “put happiness in a box and sell it” by giving customers what they really want. Through case studies and the $100 Startup model, Guillebeau will offer event attendees six actionable steps to accelerate growth.

Tuesday, November 11th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Thursday,  November 6th

Luncheon Pricing
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Boost Your Marketing Career with an AMA Membership

Posted on: October 22nd, 2014

Reno-Tahoe AMAMembership through the AMA provides you with a huge advantage for staying on top of the latest trends in marketing that affect not only your day-to-day marketing plans, but your entire business strategy. Through online templates and toolkits, a variety of content produced by top marketing thinkers and academics, the AMA is truly the go-to source for marketing, knowledge, and education.

Take advantage of our current discount of $30 off professional membership for new, first time members. Join before November 11th—visit www.jointheama.com and use code “AMAFALL” at checkout and take advantage of these great offers:

1. Free Professional Executive Portrait Session. Get a free, $200-value professionally re-touched executive portrait on November 11th (courtesy of our sponsor Digiman Studio).

2. Waived Registration Fee. Save $30 off the cost of a professional annual membership, AND be entered into a drawing to win one of three iPad Airs.

3. Member Pricing. Save $70 each year on monthly luncheons, and another $50 on special events, including our annual Marketing Workshop; our ACE Awards event in June; and Mingle Bells, our annual co-hosted communications industry mixer). Also, receive free admission to our quarterly “Just Talk” networking events.

4. Member Discounts. Redeem such discounts as 30% savings on digital marketing courses through UNR’s Extended Studies program, or free admission to events like the RGJ’s Fantasies in Chocolate.

Want more great reasons to join the AMA?

5. Global Reach. Join 30,000 other worldwide members in 100+ countries who share an interest and passion for marketing.

6. Valuable Marketing Resources. Stay up-to-date through the AMA’s 100+ professional webcasts. Receive full access to ama.org’s many toolkits and templates. Receive a subscription to AMA’s monthly magazine, Marketing News, plus a scholarly journal of your choice.

7. Top Notch Events. Recent speakers have included authors like Mignon Fogarty and Kyle Lacy; directors of marketing and communications for organizations like IGT, the City of Reno, Tahoe North, and Tahoe South; agency owners like Matt Heinz of Heinz Marketing, Stephanie Kruse of KPS3, Abbi Whitaker of the Abbi Agency, Larry Devencenzi with the Biggest Little City Group, and Jarrod Lopiccolo of Noble Studios; community leaders like Mark Estee of Campo, mayorial candidate Hillary Schieve; academics like Dr. Bret Simmons and Dr. Peter Honebein of the University of Nevada, Reno, and more.

8. Connect With the Best and Brightest in Local Marketing. Connect with local AMA members including a dynamic group of students, marketing professionals, academics, agency personnel, and business owners from a wide variety of industries.

9. Career Growth. Membership provides full access to AMA’s premier jobs database. Use AMA’s resources for staying on top of trends, meeting new professional contacts, or become a Professional Certified Marketer (AMA PCM®). AMA’s PCM® program is the perfect way to showcase your expertise and set yourself apart.

10. Connect Regionally and Nationally with Other Marketers. Take advantage of significant member discounts at the regional and national level to attend AMA-sponsored conferences and training events including various workshops in San Francisco, Brand Manage Camp in Las Vegas, or the AMA’s Annual Marketing Conference held in New Orleans. The AMA sponsors 50+ in-person events annually: these conferences and training opportunities provide the volume and breadth of topics marketers need to stay current and competitive

To learn more about AMA membership, please visit www.jointheama.com today or reach out to our VP of

Membership, Jennifer Bracciotti at jennifer.bracciotti@gmail.com.


October Luncheon: Using Cultural Intelligence to Communicate Across Various Social Contexts

Posted on: September 24th, 2014

Kimberly ElliottThis month, the Reno-Tahoe Chapter of the American Marketing Association presents Kimberly Elliott as the luncheon speaker.

Cultural intelligence is described as the ability to communicate across various cultural contexts—including national, ethnic, organizational, generational, ideological, and much more. Everyone has a cultural quotient (CQ), an intelligence quotient (IQ), and an emotional quotient (EQ). CQ is used to explain why some people are better able to navigate across cultures than others. Like IQ, one’s cultural quotient can be measured and improved with a goal to amplify it. Why?

Marketers need confidence in their CQ in today’s market. If your clients have a website or a social media presence, they’re already global. Anyone can find them. Doing business around the world can seem a long way from doing business in Nevada, nonetheless marketing messaging needs to be created with the multiple cultural contexts in mind.

During this luncheon, you will find out why a range of companies, from “the richest man in hip hop” Sean Combs, to Fortune 500 companies, to mom-and-pop shops are including this type of training as mandatory for new hires. Kimberly will give you case studies, tips and five takeaways that you can use to be more aware about how CQ can help you, your business, and your customers operate more confidently, naturally and more effectively at home and abroad.

Kimberly Elliott is a certified international business protocol officer and holds an MBA with an emphasis on international business development and marketing. Working for the State of Nevada in Economic Development, she developed and supported programs to assist small businesses to expand their client base through export sales. She found that small businesses are nimble and responsive to global client needs, but sometimes the really great ideas got lost in translation. To help executives and their employees successfully navigate across cultures, Elliott launched Global Culture Navigators (www.globalculturenavigators.com).

Tuesday, October 21st
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  October 17th

Luncheon Pricing
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Using Innovative Citizen-Focused Communications Strategies to Enhance Community Outreach

Posted on: August 29th, 2014

Matt HeinzDeanna Gescheider, Director of Communications and Community Engagement at the City of Reno, uses her 25+ years of marketing experience she garnered in both the public and private sector to make the City of Reno’s communications and community outreach one of the most innovative and citizen-focused efforts in the nation.

The luncheon presentation will revolve around the integrated marketing approach to the City of Reno’s communications outreach, specifically the #ThinkReno campaign. The campaign was designed to provide a more convenient way for citizens to share ideas with the City. To date, hundreds have shared their ideas and made a difference in Reno.

Deanna leads a talented team in accomplishing proactive communications programs that help create awareness, and educate residents and visitors about City services, events, programs and initiatives. The Office of Communications and Community Engagement (OCCE) also supports other internal departments as an in-house full-service, collaborative communications agency.

Deanna was formerly the Regional Vice President of Sales and Marketing for JMA Ventures, LLC, a full service real estate investment firm with more than $500 million in existing projects, including holdings such as Alpine Meadows and Homewood Mountain Resorts. In conjunction with the team there, Deanna oversaw the re-branding of Alpine Meadows that led to one of the highest revenue-producing seasons in the history of the ski resort.

Prior to that, Deanna was the Executive Director of Marketing for seven years for the Reno-Sparks Convention & Visitors Authority. She and the team there developed and executed an extensive and successful re-branding campaign for Reno-Tahoe to redirect public perception from a gaming destination to an indoor and outdoor adventure Mecca: America’s Adventure Place.

Tuesday, September 16th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  September 12th

Luncheon Pricing
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Quarterly Networking Event @ The Reno Collective on 8/27

Posted on: August 22nd, 2014

August2014Mixer

Please join us next Wednesday, August 27th from 5:30 – 7:30 p.m. at the Reno Collective!

The Reno-Tahoe AMA hosts its quarterly networking mixer – JustTalk – on Wednesday, August 27th at the Reno Collective in downtown Reno. Sponsored by Battle Born Beer, the mixer is a great place for conversation, networking, and some good, old-fashioned, end-of-the-day relaxation.

Reno Collective is located at 100 N. Arlington, Suite 100, in downtown Reno. It’s Reno’s premier collaborative workspace for designers, creatives, technologists, entrepreneurs, freelancers, rocket scientists, and startups. If you haven’t visited the new space, now is your chance. In fact – our very own President-Elect, Rachel Kingham, a Reno Collective regular, will provide a tour of the space at 6:00 p.m.

Wednesday, August 27th
Reno Collective
100 N. Arlington St
Site Tour: 6:00 PM

Please click here to RSVP


How to find, influence and convert more business via the social web

Posted on: July 31st, 2014

Matt HeinzSuccessful social selling is a blend of art and science, creativity and discipline. But no matter what you’re selling, and to whom, a certain foundation of core strategies can get you off on the right track and accelerate your path to customer and revenue growth.

Matt Heinz, President and Founder of Matt Heinz Marketing, a Seattle-based marketing firm, will discuss how to use social media to strategically build deeper relationships with prospects and referral partners and find new prospects earlier in the buying process. This insightful presentation explains the importance of your online presence, how to pick the right channels to engage in, and maximize your Social ROI. What’s more, you’ll leave with tips to execute a plan that engages, builds trust and preference with your target audience.

Matt Heinz brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Matt lives in Kirkland, Washington with his wife, Beth, three children and a menagerie of animals (a dog, cat, and six chickens). You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, or check out his books (listed below) on Amazon.com.
Modern Marketing Field Guide
Successful Social Selling
Are You Selling Pants, Or Selling A Dream?
Move The Mouse & Make Millions!

Tuesday, August 19th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  August 15th

Luncheon Pricing
$25 AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Marketing World Class Endurance Events

Posted on: July 8th, 2014

Marketing World Class Endurance Events in the Reno-Tahoe Area.  Find Out From Our Panel of Experts How They Deliver the Best Events in the West.

Endurance Sports have gained a lot of notoriety and what a better place to host those events than the Reno-Tahoe area.  Our panel of experts will discuss how they strive to deliver excellence to their athletes and volunteers alike.

Our Panel:

Race 178

Eric Lerude, is the President of Race178, a Reno based race Production Company. Their signature event is the Reno-Tahoe Odyssey Relay Run Adventure (RTO). The 10th RTO occurred May 30-31, 2014 with a sold out field of nearly 3100 runners. The RTO is a 178 mile relay run around the Reno-Tahoe region. Many of the runners are locals, but the event also draws runners from across the U.S. Runners from about 30 states participated this year. Race178 produces other events in Reno including the Leprechaun Race, the Reno 10 Miler and the Journal Jog.

 

Big Blue Adventure

Todd Jackson is the President and Founder of Big Blue Adventure, LLC which produces the Tahoe Xterra, Donner Lake Triathlon and Tahoe Big Blue events. As the Executive Director of Big Blue Adventure and Seventh Wave Productions, Jackson focuses on producing participatory sporting events.

 

 

Bike Of The West

Curtis Fong is the Founder, CEO and Event Director of TGFT Productions, LLC/Bike the West and is one of the founding fathers of the Alta Alpina Cycling Club. Over the past 19 years, America’s Most Beautiful Bike Ride around Lake Tahoe has attracted 23,000 participants from 59 different cities in the US and has raised a total of $88 million for Leukemia and Lymphoma Research.

Tuesday, July 15th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  July 11th

Luncheon Pricing
$25 AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


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