Grow your network
and your knowledge.

Upcoming Events:

  • May AMA Luncheon with Stephanie Kruse
    • Tuesday May 20th - Atlantis Casino Resort Spa
  • Just Talk at Great Basin Co-op
    • Wednesday May 28th - Great Basin Food Co-op
  • ACE Awards
    • Thursday June 26th - Ballpark

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Featured Sponsors

  1. Noble Studios
  2. Digiman Commercial Photography
  3. CPC Solutions
  4. Silver Blu Signs


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Grammar Girl

Posted on: April 1st, 2014

Mignon Fogarty

Who knew grammar could be so fun? Mignon Fogarty, aka Grammar Girl, and her 225K followers did. Join us at our AMA luncheon on April 15th to learn why.

During this session, Fogarty will walk you through her journey as she created a niche for herself while simultaneously making grammar geek-chic.

She will discuss her trials and tribulations that ultimately gained her success and the launch of her multi-award winning podcast, her ever-growing social media following (225K + followers on both Twitter and Facebook), and spot on the New York Times bestseller list.

Her talk is sure to inspire you to own your space in whatever you choose to do.

Our Speaker

Mignon Fogarty is the founder of Quick and Dirty Tips and the creator of the Grammar Girl website (one of Writer’s Digest’s 101 Best Websites for Writers in 2011, 2012, and 2013) and the Grammar Girl podcast (Best Education Podcast in the 2012 and 2013 Podcast Awards). Mignon is also the author of six books, including the New York Times best-seller Grammar Girl’s Quick and Dirty Tips for Better Writing.

Tuesday, April 15th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  April 11

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


2014 AMA Marketing Workshop

Posted on: March 12th, 2014

marketing

Workshop Overview

We believe in spreading knowledge, helping our community, and inspiring business to grow. We understand that marketing can be a challenge but we want to make it easier for you. During this workshop, you will learn from some of the brightest minds in the industry with creative marketing tricks and techniques to grow your business.

This year’s mar·ket·ing workshop will be held Thursday, April 10th from 2pm to 6:30pm. This conference is geared for marketers and small business owners to expand their marketing knowledge and find innovative ways to grow their presence.

Whether you’re just getting started, or are a seasoned marketing professional, there is a session for you. We will be offering two simultaneous marketing tracks will be available for you to choose from. After the workshop, we will be hosting a mixer to network with local business owners, UNR students, and other marketing enthusiasts. Additional proceeds to help the UNR Collegiate AMA chapter.

Thursday, April 10th

University of Nevada
Joe Crowley Student Union
Registration: 2 PM
Cocktail Hour: 6:30pm
* RSVP by 12pm, Wednesday, April 9th

$35 – AMA Members with RSVP
$48 – Non-Members with RSVP
$20 – Students with RSVP
$50 – Without RSVP (Seating is on a space-available, first-come, first-serve basis)

Theory Track

Application Track


Times
Course Agenda
 2:00-2:55
  • Check-in & Networking Hour
 2:55-3:35
  • What is Personal Branding
    Vanessa Vancour, UNR
  • Developing Your Personal Brand
    Dr. Bret Simmons, UNR
 3:45-4:25
  • The Power of Web Analytics
    Colin Loretz, Reno Collective
  • Big Data & Trends
    Jarrod Lopiccolo, Noble Studios
 4:35-5:15
  • How to Build a Grassroots Movement
    Kristin Stith, Dolan Auto Group and Paul Klein, The City of Reno
  • Nurturing a Community
    Zach Cage, Reno Rebuild Project
 5:25-6:05
  • Content Marketing for Small Business
    Dave Polivy, Tahoe Mountain Sports
  • Delivering Expertise through Content
    Abbi Whitaker, The Abbi Agency
 6:30pm-
  • Post Party & AMA Ignite
    Network with local marketers, small businesses, and students hosted by www.ignitereno.com/‎ at Sierra Tap House
 

 Get to know our speakers!

zachcage
  • Zach Cage
    Reno Rebuild Project
    Zach Cage is a Corporate Finance Professional with Treasury experience in the areas of: Credit Risk Management, AR Management, Foreign Exchange, M&A, Operations and special projects. My focus is global in scope, with emphasis on Latin America. Zach is also one of the 3 founders of the Reno Rebuild Project.
 jarrodlopiccolo
  • Jarrod Lopiccolo
    Noble Studios
    Jarrod has grown Noble Studios from a single laptop computer onto Inc. magazine’s list of the fastest-growing private companies in America with a client roster of global brands – Autodesk, Wildfire by Google, Verizon, HTC, Hotwire, Ford, and Cisco. As an award-winning entrepreneur and technologist, Jarrod likes to surround himself by entrepreneurs who share his passion for technology and business. This vision has allowed Noble Studios to grow at a 50 percent annual clip and continue to operate without a single investor.
 colinloretz
  • Colin Loretz
    Reno Collective
    Founder of @Cloudsnap and Reno Collective. Community builder, designer, hacker & TechStars Cloud alum. I fight for the users.
 davepolivy
  • Dave Polivy
    Tahoe Mountain Sports
    Dad of Adina and overall fun lover, Dave Polivy, business owner of Tahoe Mountain Sports and sits on the North Tahoe Business Association Board of Directors.
 brettsimmons
  • Dr. Bret Simmons
    University of Nevada, Reno
    Bret Simmons‘ purpose in life is to change your mind about the value of partnering with others to build healthy, responsible organizations where everyone can thrive. He speaks and trains passionately about leadership, followership, and social media for business. Specialties: Leadership, management, courageous followership, positive organizational behavior, personal branding, social business, social media marketing.
 kristinpaul
  • Kristen Stith & Paul Klein
    Dolan Auto Group & The City of Reno
    Kristin Stith manages Community Relations for Dolan Auto Group and is a full-time MBA student at the University of Nevada. She is a southern California transplant who has developed a passion for the Reno-local initiative. Kristin is one of a couple dozen volunteers who have come together to create what is being called the “Biggest Little City Movement.” This is a grassroots movement which was started in an effort to change the internal and external conversation about Reno, NV. She is a member of the Reno-Tahoe American Marketing Association and is a local blogger.
  • Paul Klein is an award-winning creative director who specializes in storytelling advertising, campaign design, and public relations. After 10 years of working with brands such as Allstate, Lexus, Nikki Beach, and Yamaha, Paul left the agency side of the advertising industry and now steers the creative and brand positioning for the City of Reno through the Office of Communications and Community Engagement. Paul has won thirty-one ADDY awards, including a Best of Show ADDY award, and two Jim Fish National Advertising Awards for public service. Paul was named a Twenty Under 40 Young Professional award recipient and honored as the Outstanding Young Alumnus of the University of Nevada in 2010.
 vanessavancour
  • Vanessa Vancour
    University of Nevada, Reno
    Vanessa Vancour is a former TV personality with a passion for storytelling. She loves to dream with her clients and develop integrated marketing plans to strategically share their brand message. Certified in Google Analytics and a digital marketing instructor, Vanessa teaches an advanced social media course at the University of Nevada, Reno. In her class, students learn how to develop social media strategies, evaluate and leverage Web analytics to effectively engage target audiences, and how to optimize social sites for search. A huge lover of Reno!
 abbiwhitaker
  • Abbi Whitaker
    The Abbi Agency
    Abbi is the heart, soul and creative engine that drives The Abbi Agency. A veteran of international media campaigns for some of the nation’s largest real estate, tourism and business-to-business companies (including Intrawest, Mammoth Mountain, Squaw Valley USA, Trump International and Fast Wrap USA), Abbi innately understands what drives media coverage. She’s launched national franchise campaigns, turned technology start-ups into industry heavyweights and sold luxury real estate and tourist destinations across the globe.
Thank you to our sponsors:
renoama cpc

Reno Food Movement

Posted on: March 10th, 2014

Mark EsteeThis luncheon we happily welcome Mark Estee, who will discuss how he turned the idea of a “whole hog” restaurant into a community spotlight. He will share how he built genuine relationships in the community, that led to a larger food movement in Reno. He will discuss the lessons he learned about connecting with your customers first hand, in better and worse, and his creative marketing that made him a Reno staple and a national contender.

Mark Estee is driven by a love for authentic ingredients that create true connections between land, farmer, food and diner. He is the current chef/owner of Campo Reno, owner of Burger Me, and the former owner of Moody’s Bistro and Lounge in Truckee. Estee emphasizes passion, energy and learning in all he does. He focuses on sharing his restaurant’s success with the community at large, working with local causes and regularly sharing his business ideas with Reno business owners. Communications through innovative social media practices at his Reno restaurant have drawn rave reviews.

Tuesday, March 18th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday, March 14th

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Rebranding – the process, practical ideas and lessons learned

Posted on: February 4th, 2014

IGTDuring this session, Maarten and Sean (IGT, Corporate Marketing) will provide a practical guide to rebranding from a ‘client’ point of view. With a recently completed rebranding effort fresh on their minds (and tons of prior experience), the two speakers will share their process, practical ideas and –above all- lessons learned along the way. This session will help you prepare, ask the right questions and follow a proven process for any rebranding effort, big or small, now or later.

Our Speakers:

Maarten Löbker

Maarten Löbker is a seasoned marketing leader with nearly 20 years of experience in marketing, branding and advertising. He has worked on well-known B2B and B2C brands, mostly in financial and gaming related industries. Born, raised and educated in the Netherlands, Maarten has worked in many corners of the world and speaks 4 languages. Presently, Maarten is the Director of Corporate Marketing at IGT, overseeing global branding, advertising, web development and creative services.

Sean Corbett

Sean Corbett, a native Nevadan and proud graduate of the University of Nevada, Reno, has nearly two decades experience building and protecting brands in Nevada, the US and internationally. True to his Nevada roots, Sean has a passion for travel and tourism and spent 15 years developing brands for Las Vegas, Reno-Tahoe, Laughlin, Mesquite and The State of Nevada. A member of the team that developed the brand positioning that led to the Madison Avenue Walk of Fame enshrined campaign “What Happens Here, Stays Here” for the Las Vegas Convention and Visitors Authority, Sean has seen firsthand how research, insights and creativity can come together to strike gold. At IGT Sean manages brand strategy ensuring IGT customers and players are presented with a single, relevant, and valuable brand experience.

Tuesday, February 18th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday, February14th

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


One lake. Two markets. One goal.

Posted on: January 7th, 2014

How does a world destination market itself when there are two messages?

This luncheon, Andy Chapman and Carol Chaplin will discuss how they work separately, together and with locals to create the best opportunity for the lake. They will dive into the campaigns that worked (and didn’t), how they have increased website traffic, and how they use social media to achieve their objectives.

Our Speakers

North_Lake_Tahoe Andy Chapman, Chief Marketing Officer for the North Lake Tahoe Resort Association, has lived in Tahoe for over 20 years and is happy to call this place home. Although Andy’s “day job” is to promote the North Lake Tahoe region to the traveling consumers both domestically and internationally, he can also be found outside enjoying all the recreational activities this region has to offer.

View North Lake Tahoe’s Consumer Advertising Focus Group Research Study

South_Lake_Tahoe Carol Chaplin has been the Executive Director for the Lake Tahoe Visitors Authority since 2008. She achieved a Bachelor’s degree in English Literature from San Francisco State University, and subsequently landed in South Lake Tahoe in 1982 to begin a career in Hospitality. Carol is currently co-chair of the Regional Marketing Committee, supporting the RenoTahoe Airport, and is a board member for the Tahoe Prosperity Center and the Sierra Ski Marketing Council. Outside her professional life, she is most proud of being the single parent of two sons, Anders and Palmer.

View Tahoe South Marketing Video

 

Tuesday, January 21st
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  January 17th

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Using New & Traditional Marketing for Community Outreach

Posted on: November 12th, 2013

Using new and traditional communication for a community outreach program 

Each month the Food Bank of Northern Nevada (FBNN) serves more than 97,000 people.

Each month the Food Bank of Northern Nevada (FBNN) serves more than 97,000 people. Jocelyn will discuss how FBNN better engages members/community to meet their mission-critical objectives. You will hear how FBNN maintains the momentum of food drives and awareness through business partnerships, volunteer programs and community outreach, as well as how you can apply this to your marketing tactics.

Our Speaker

Jocelyn LantripJocelyn Lantrip, Director of Marketing and Public Relations for the FBNN, has been in the marketing and public relations field in Reno and Sparks for more than 20 years. She has done marketing, advertising and public relations for the casino industry, a Reno community, and now for four ½ years, the Food Bank. Jocelyn graduated from the University of Nevada Reno with a degree in Marketing and has been living in northern Nevada for most of her life.

BRING FOOD TO HELP THE FBNN CAUSE: peanut butter, hearty soups and stews, canned beans, veggies and fruits, rice, pasta, chili, tuna.

 

Tuesday, November 19th 
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  November 15th

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Three Districts. One Reno.

Posted on: October 2nd, 2013

Riverwalk, MidTown, and Downtown.

The momentum in Reno is building: Riverwalk, MidTown and Downtown. Learn how each of these core districts of the city are marketing themselves independently and collaborating to build a better Reno experience for locals and tourists alike. In this panel discussion, each district will share their independent marketing strategies and tactics and then explain how they bring it all together to amplify their efforts.

Digiman StudioCome join us on October 15th to hear these three districts discuss the future of Reno. Additionally, Digiman Studio, one of our wonderful sponsors, will be at the luncheon taking complimentary headshots for our AMA Members.

Be sure not to miss this event!!

OUR SPEAKERS:

Hillary Schieve, MidTown District Reno

Born and raised in Reno, Hillary has been a long-time advocate for the city. And her being one of the original founders of the Midtown Merchants Association came as no surprise. She is the owner of Plato’s Closet, Clothes Mentor, Biggest Little Fashion Truck, and is a Reno City Council member. She has been honored as the 2011 Entrepreneur of the Year and 2009 Top 20 under 40 by the Reno Gazette Journal, as well as being recognized with a 2013 Nevada Women of Achievement Award.

Dick Bartholet, Regional Alliance for Downtown

Dick currently serves at the University of Nevada, Reno as the Director of Research at the Center for Regional Studies/Bureau of Business & Economic Research, the Nevada Small Business Development Center, as well as president of the Regional Alliance for Downtown. He graduated from Montana State University with a degree in business administration and holds an MBA from the University of Nevada, Reno.

Courtney Meredith, The Riverwalk Merchants Association

Battle born and Nevada grown, Courtney is an award-winning graphic designer, and recent author of the history of the Reno Riverwalk. She and her husband own Design on the Edge, a Reno-based design company, recently voted as the “most innovative company in Northern Nevada.” She has over 15 years of experience working within the design, advertising and marketing industry, is the current marketing chair for the American Advertising Federation of Northern Nevada, and is an active volunteer for a variety of non-profit organizations. Courtney has actively worked on marketing the downtown Reno Riverwalk for the past 6 years and continually assists in the revitalization of the downtown corridor.

Tuesday, October 15th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  October 11th

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Managing a Brand with Broad Appeal

Posted on: September 9th, 2013

As the only accredited art museum in Nevada, the Museum of Art has a large responsibility to not only serve the local community, but also the national and international as well. Rachel Milon will be sharing how the museum marketing maintains a cohesive message, while attracting different demographics and different geographical regions. She will explain how the museum overcomes the challenge of creating an inclusive environment, without pandering or diluting their message.

Rachel MilonOur Speaker: Rachel Milon, Nevada Museum of Art

Rachel is the Director of Marketing and Communications at the Nevada Museum of Art. Before finding the museum she found herself traveling across the country, and in London working at a PR firm. Inevitably, she was called back home to Reno. She splits her time fostering local and regional awareness with creating national and international appeal.  You probably have seen the museum’s most recent campaigns highlighted in the community- like the Van Gogh exhibit.

 

Tuesday, September 17th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

RSVP by 12pm, Friday,  September 13

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


Engaging Customers as Co-Creators of Value

Posted on: August 3rd, 2013

Dr. Peter C. HonebeinFrom fast food to energy to sporting goods, marketers are engaging their customers as co-creators of value to differentiate their brand and develop a competitive advantage. In this role, customers co-design products and services, serve as their own bank teller, travel agent, or shoe designer, and apply their knowledge and skill to unlock the value embedded in tangible goods, from smartphones to kitchen appliances. At this presentation you will learn market research, customer experience, and branding tactics that enable you to engage your customers as co-creators of value.

Our Speaker:

Dr. Peter C. Honebein, a Reno local, is an internationally-recognized expert on customer experience and is co-founder of the Customer Performance Group. He is also an adjunct professor at the University of Nevada, Reno and Indiana University, where he teaches graduate and undergraduate classes in marketing, customer experience design, human performance technology, and instructional design. He also occasionally serves as a Research Scientist with The Academic Edge, a creator of media, education, and customer experiences for behavioral health issues.

As a designer, researcher, and consultant, Dr. Honebein applies his vast knowledge of design, marketing, product development, and performance technology to solve novel problems related to human performance. He has created, marketed, and licensed commercial products, designed the system that tracked the cleanup of the Exxon Valdez oil spill, and consulted on the design, strategy, and launch of numerous innovations, products, and services. This included the system that sequenced the human genome and smart metering systems for utilities such as SDG&E, ComEd, NV Energy, and Duquesne Light. He is also co-author of the Smart Meter Deployment Handbook and the National Action Plan for Demand Response. As highly-skilled qualitative researcher, Dr. Honebein invented the and is co-inventor on patent #6,326,147 – Methods, apparatus, articles of manufacture, and user interfaces for performing automated biological assay preparation and macromolecule purification.

Dr. Honebein is the author of the books Creating Do-It-Yourself Customers and Strategies for Effective Customer Education, as well as numerous articles in such multidisciplinary publications as The Electricity Journal, Metering International, Database Marketing & Customer Strategy Management, Marketing Management, Educational Technology, Performance Improvement, and Interactions. He has also presented on topics related to product design, service design, and customer experience at numerous industry conferences. He earned his Ph.D. in Instructional Systems Technology from Indiana University and B.A. in Broadcasting from Pepperdine University.


Tuesday, August 2oth

Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

 

RSVP by 12pm, Friday,  August 16

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


A Movement Within the Biggest Little City

Posted on: July 8th, 2013


blcg-logo
Great moments are born from inspiration. We do our best work when we’re driven by pride and passion. In February of this year, a group of volunteers became inspired to create a campaign that is unique to the Biggest Little City. We believed this type of effort has to come from the community so it can speak to the community.

There isn’t one person or business responsible for this campaign, but all of us in this city. Each person here owns this campaign just as much as the creators. We are here to build something great for the city we love. Welcome to the team!

“This is passion, this is pride. I have no doubt that this city is going to adopt this campaign.”

Join us to learn more about the Biggest Little City movement, the marketing tactics, and the $100,000 donation from the Peppermill.

Our Speakers

abbi whitaker Abbi Whitaker
Owner of Abbi Agency
Abbi is the heart, soul and creative engine that drives The Abbi Agency. A veteran of international media campaigns for some of the nation’s largest real estate, tourism and business-to-business companies (including Intrawest, Mammoth Mountain, Squaw Valley USA, Trump International and Fast Wrap USA), Abbi innately understands what drives media coverage.
Scott Mortimore
Copywriter / Creative Director

*Award winning concept/copywriting/production in advertising and marketing
*Freelance magazine writing assignments
*Adept at integrating with existing creative teams or assembling a team of talented creative professionals
Jamie Kingham
Owner of Jamie Kingham Photography
After 15 years between London and New York, Jamie returned to his Northern Nevada roots with his wife Rachel. He is currently working nationally and internationally in both stills and motion, and in his spare time he skis and spends time at Lake Tahoe. He has every intention of taking up mountain biking and his new favorite model is his daughter, Lillian.
Paul Klein
Creative Director at the City of Reno
Paul Klein is an award-winning Creative Director who specializes in storytelling advertising, campaign design, and public relations. After 10 years on the agency side of the industry, Paul now steers the creative and brand positioning for the City of Reno through the Office of Communications and Community Engagement. Paul has won twenty-four ADDY awards, a Best of Show ADDY award, seven District ADDY awards, and two Jim Fish National Advertising Awards for public service.
  Ronnie Parker
Owner of Boost Creative
Although he always liked to doodle and throw pots on the wheel, he fell in love with the process when a high school teacher forced him to come to class early everyday and do art. It was meant to be punishment. It ended up food for his soul. Ronnie creates art for his livelihood, in all the various interpretations of the word. He has worked for several agencies, owned his own agency and design shop, (a few times over) won awards and continues to be passionate about art.

 


Tuesday, July 16th

Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM

Register Now

 

RSVP by 12pm, Friday,  July 12

Luncheon Pricing
$25  AMA Members with RSVP
$30 Non-Members with RSVP
$17 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.


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