Mark Schaefer is one of the top marketing bloggers in the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books, including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association.
His latest book is called Social Media Explained: Untangling the World’s Most Misunderstood Business Trend. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of Schaefer Marketing Solutions. Some of his clients include IBM, AT&T, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.
In a world where marketing platforms seem to be shifting daily, it might seem impossible to predict where the future of social media is going, but Mark Schaefer has a pretty good idea. In this acclaimed, entertaining, and unforgettable speech, Schaefer will discuss:
- The three digital marketing revolutions and the fourth that will begin in the next two years
- The very real business challenges presented by information density
- Critical strategies to cut through the Internet noise to become the consumer’s signal
- The role of advanced filters, cognitive computing, and wearable technology in a future marketing mix
- The one “killer app” for digital marketing, sales and service for the next five years
The Future of Social Media was named one of the Top 10 events of SXSW and has received acclaim from audiences around the world.
Sundance Books and Music will also be at the luncheon for those who would like to purchase copies of Mark’s latest books.
This event has been made possible courtesy of such local sponsors as The Abbi Agency, the Peppermill Resort Spa Casino, and Squaw Valley-Alpine Meadows.
Tuesday, February 17th
Atlantis – Casino Resort Spa
3800 S. Virginia St
Networking: 11:30 AM
Lunch: Noon to 1PM
RSVP by 12pm, Friday, February 13th
$25 AMA Members with RSVP
$32 Non-Members with RSVP
$20 Students with RSVP
$40 Without RSVP (Seating is on a space-available, first-come, first-serve basis)
Please Note: The AMA bills RSVP’d no-shows. Please notify us no less than 48 hours before the event, so we have time to cancel your meal.