FOR IMMEDIATE RELEASE
Media Contact: Anita Bowers, VP of Communications, Reno-Tahoe Chapter of the American Marketing Association (AMA)
anitambowers@gmail.com // 775-815-1530
Reno, Nev. What does the Silver State do to attract visitors and grow tourism? Discover TravelNevada’s latest integrated marketing campaign: “Don’t Fence Me In”. The Reno Tahoe AMA (American Marketing Association) has invited Greg Fine, TravelNevada’s marketing director, and Bethany Drysdale, TravelNevada’s Public Relations Director, to speak at their October 20th luncheon. The luncheon starts at 11:30 am and is held at the Atlantis Casino Resort Spa in Reno.
During this luncheon, Fine and Drysdale will discuss the innovative integrated marketing campaign strategies and marketing positioning of the state of Nevada. TravelNevada’s focus on the millennial target audience led the team to develop a campaign that promises real, heart-felt memories from their Nevada vacation. The presentation will stress the importance of a cohesive integrated marketing plan. “Today’s marketing ecosystem requires integrating an organization’s marketing channels, platforms and messaging. It’s key for any organization, large or small,” Fine said. “Integration does not require a large marketing budget.”
“With 25 percent of the Nevada workforce involved in tourism, encouraging travel in the state is extremely important to our economic well-being,” commented Rachel Kingham, President of the Reno-Tahoe AMA. “This luncheon will give us a perspective on the research and resulting marketing integration that brings to life what’s important to the millennial traveler.”
Fine is a native Nevadan with 23 years of marketing experience in the Reno-Tahoe region. For nearly two decades, he was a principal of a Reno-based advertising agency before being named marketing director for Nevada’s Division of Tourism/TravelNevada. Drysdale is a public relations veteran, having manned TravelNevada’s PR department since 2011. Prior to that she was PR specialist with the state’s tourism division, and has worked on the agency side, and as a news reporter.
EVENT INFO:
WHEN: Tuesday, October 20th / 11:30am
WHERE: Atlantis Casino Resort Spa at 3800 S. Virginia St., Reno
TICKETS: $20-$40 at www.renoama.com
Networking begins at 11:30am, Lunch and presentation at 12 noon.
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The Reno-Tahoe chapter of the American Marketing Association (AMA) was founded locally in 1982, and serves as the resource for area marketers to learn, grow, and connect through opportunities that promote education and marketing excellence. For more information, and tickets, visit: www.renoama.com.